Sorbas – With Its Own Light

The goal of this spot was to appeal to the sense of community and belonging in Sorbas, strengthening the bond with its residents while attracting new ones. It also aimed to boost, reactivate, and promote the development of the rural environment, as well as stimulate local tourism.

We filmed various natural areas — from the gypsum karst caves and their trails to the coral reef and the Río de Aguas. We also captured the surrounding hamlets, farmhouses, pottery workshops, and landscapes bathed in a unique light.

The voice representing the Sorbas brand was that of a young local woman — warm, energetic, and authentic — whose tone conveyed enthusiasm, creativity, and sincerity.