Caparrós Nature – The Red One with More Flavor

Caparrós Nature – The Red One with More Flavor

ABOUT PROJECT

Audiovisual spot for Caparrós Nature created for the 2025 campaign of its premium watermelon ‘La Roja con más Sabor’, featuring the strength and charisma of the artist Inés de Inés as brand ambassador.

The piece aimed to connect emotionally with the consumer, blending tradition and modernity, territory and style, flavor and attitude. We chose a visual narrative that reflects the identity of Caparrós: a company that takes care of every detail from the field to the table.

CATEGORY
Agriculture
Spots
CLIENT

Caparrós Nature

LOCATION

Almería