From Nature to the Plate – Fitur El Ejido 2024

The main goal of the spot was to promote healthy eating habits and raise awareness about sustainable agriculture in El Ejido, while also creating a tourism appeal for an annual event that showcases local hospitality and businesses — fostering synergies within the local entrepreneurial network.

The idea was for the viewer to imagine themselves enjoying that gastronomic experience, drawing a parallel between the art of painters and the artistry of El Ejido’s chefs, while highlighting the dedication and hard work of its farmers. All of this was portrayed in a dynamic way, with camera movements and transitions that keep the viewer engaged, without forgetting to feature the most scenic and touristic locations of the municipality.